You built the shop. Etsy built the business.

You get a designed homepage for your shop — your products, your photography, your colours, laid out as a real storefront rather than a wireframe. It arrives as a real page you can open and scroll on your phone, not a flat picture in an email — it is the same foundation your store would be built on, so what you are looking at is what you would get, not an artist’s impression of it. We reply the same day with the date yours will land, and it is with you inside five working days. The catch, such as it is: we can only do a handful a month, and we ask for your Etsy shop link so we can see what we are working with. No call, no card, and if you take the mockup and build the store yourself, that is a genuinely fine outcome — you will know more than you did.

No, and we would argue against it. Etsy is the best top-of-funnel most small makers will ever get — people arrive there already intending to buy handmade. Closing it throws that away to save a fee. What changes is that Etsy stops being the only place you exist: it becomes how strangers find you, and your own store becomes where the people who already love you come back to. Almost every seller we work with runs both, indefinitely.

On day one, yes — and any agency that tells you otherwise is selling you something. A new store has no marketplace search behind it. What it does have is every customer who has already bought from you, which is the cheapest audience in commerce and the one Etsy will not let you contact. The first months are about moving those people across: package inserts, your existing social following, the buyers who already search your shop name. That is the actual work, and it is why the store call starts with what share of your Etsy traffic already comes looking for you by name.

Yes, and better than you might expect. Your Etsy reviews sync across through Judge.me — the text, the rating, the photos buyers attached and the verified badge, matched to the right product automatically by SKU. It keeps syncing too, so a review left on Etsy next month still appears on the store you own. What we will not do is silently reattribute them or dress them up as something they are not: they show as what they are, reviews earned on your marketplace shop, which is both honest and more convincing than a wall of anonymous five-stars.

They get migrated properly: products, variants, options, quantities, SKUs, photography and descriptions, mapped into a real Shopify catalogue rather than dumped through a generic importer that flattens your options and loses your sizing. Shopify allows three option types per product where Etsy allows two, so nothing has to be squeezed to fit — if anything you get room you did not have. Very large catalogues take longer to check line by line, and that is the main thing that moves the price.

They work the same way they do on Etsy, which is simpler than people expect. Etsy personalisation is one instruction line and one text box; on your store that becomes a native field on the product page that carries through to the cart, the checkout, your order emails and your admin, so you see the monogram on the order exactly like you do now. It is built into the theme rather than added as a £25-a-month app subscription. If you charge extra for personalisation, say so early — priced add-ons work differently and we will tell you how before you commit.

Not for the card we design, no — but the distinction matters and it is worth being precise about. Etsy’s policies are hostile to soliciting buyers off the platform, so a card that says “buy direct next time and save 10%” is genuinely risky. What goes in your packaging is a brand touchpoint: register your piece, get the care guide, hear about restocks first. The buyer scans, lands on your store and joins your list — which is the entire point — without you having asked them to take their next Etsy order elsewhere. If you would rather not put anything in the box at all, the store still works; you just lose the fastest route to your own list.

From £1,495, and most shops land between £1,495 and £2,995. Everything on this page is in that — the store, the migration, your reviews, the packaging bridge, Klaviyo and the handover. There are no extras to add at the end, which is deliberate: charging separately for carrying your reviews across, when those reviews are the thing you have spent years earning, is not a trick we wanted to run. What moves the number is over ~300 listings, heavy variant pricing, or functionality the standard build doesn’t cover. We tell you before you commit, not after. You get one price in writing after you have seen your mockup, and it does not move unless you add to the scope.

Probably not yet, and we would rather say so now than take the money. Under roughly £1,000 a month in Etsy sales, the fee saving does not cover the platform cost and the effort, and your time is better spent getting the Etsy shop to sell more. Come back when you have repeat buyers asking whether they can order from you directly — that question is the actual signal that you are ready.

You own it. The store lives in your Shopify account under your billing in your name, the theme code is yours, the domain is yours, the customer list is yours, and everything is documented so any other developer can pick it up. There is no monthly fee to us keeping your shop online. Ask any agency that question in writing before you hire them.